Pay Per Use vs AI Employee Growth vs AI Employee Unlimited — Which Should You Pick?
Q&A: Which location AI plan fits light, steady, or heavy customer AI usage.
DRGHL
GoHighLevel developer
Pay Per Use vs AI Employee Growth vs AI Employee Unlimited — Which Should You Pick?
Short answer: Start on Pay Per Use. Move a location to Growth (~$50) when included allowances beat usage fees. Move to Unlimited (~$97) when Conversation AI + Voice AI volume past Growth’s caps costs more than the Unlimited upgrade. Always re-check live rates in-app.
What does Pay Per Use include?
No monthly AI subscription fee. You pay by usage (tokens, minutes, reviews, words, images — depending on the product). Every location starts here. A spending limit helps keep surprises down.
What does AI Employee Growth usually include?
A monthly location fee (commonly cited around $50) with allowances such as about 1,000 Conversation AI replies, about 100 Voice AI minutes, unlimited Reviews AI and Content AI (fair use), plus Ask AI / AI Studio usage included for that location. Usage past allowances often bills at Pay Per Use rates.
What does AI Employee Unlimited usually include?
A higher monthly location fee (commonly cited around $97) with unlimited Conversation AI and Voice AI subject to fair use, unlimited Reviews/Content AI, about 3× the Ask AI / AI Studio window capacity of Growth, and a monthly Managed Agent run allotment (often cited around 1,000).
Simple rule of thumb?
Light or spiky usage → Pay Per Use. Steady chats/calls/content → Growth. Heavy all-day customer AI → Unlimited. One feature alone rarely pays for Unlimited; a real mix of voice + chat usually does.
Does Unlimited Voice AI cancel phone bills?
No. Phone System / telephony charges stay separate on every plan.
Related questions
Pricing and allowances change. Confirm current HighLevel AI Product Pricing inside your account before you quote a client. This post is a plain-language guide for agencies — not an official HighLevel invoice.
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